Instore Video

Instore Video

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THE POWER OF INSTORE VIDEOS
Instore Videos are effective because a good Instore Video is one that captures customers’ attention, engages them, and has a positive impact on their purchasing decision.

The Instore Videos we produce are shown daily in retail chains such as Blokker, Marskramer, Intertoys, Kruidvat, and Intratuin. An Instore Video captures the customer’s attention, increases brand awareness, and boosts sales.

SHORT AND SWEET
An Instore Video should be short and concise. Most customers don’t have much time or attention, so we ensure a clear and concise message.

FOCUS ON THE PRODUCT
We direct the message towards your product, showing what it does, how it works, and its benefits.

VISUAL APPEAL
A visually appealing video grabs the customer’s attention. That’s why we use bright colors, high-quality images, and animations to make the product stand out.

 

 

 

INTERACTION
We engage the viewer with the video through questions, calls to action, or other interactive elements. This makes the viewer more actively involved and helps the message remain in the mind.

CONSISTENCY
The Instore Video must be consistent with the brand and marketing message of your company. This creates a cohesive and reinforcing marketing strategy.

SOUND AND SUBTITLES
If the video contains sound, it can be disturbing to other customers. Therefore, if possible, we add subtitles to ensure that the message is clearly conveyed.

An important requirement is that the Instore Video must have a professional appearance with increased sales as a result. The choice of a good voice-over is important, but showing the USPs of your product will mainly lead the consumer to purchase. With our extensive experience, we can advise you on this and come up with a script that keeps the consumer watching the Instore Video and ultimately taking your product to the checkout.

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LET’S GET STARTED!
If you are convinced of the benefits of having an Instore Video made, then we can get started. The process consists of four phases: pre-production, production, post-production, and mastering.

instore video, Instore Video, 2ShotMedia

In the Pre-production phase, we write the script, do the casting, and create a schedule. In the Production phase, the recordings take place, animations and music may be created, and then we move on to the Post-Production phase. All recordings are brought together and edited into a complete film, including titles, graphics, animations, product images, voice-over, color correction, and audio editing. After that, we deliver the Instore Video and prepare it for use on screens in the store.

Call us today!